Back to the Basics of Marketing

This month's feature article, Back to the Basics of Marketing, is by Kurt Johnson. Kurt is one of the founders of Postcard Builder, which provides small businesses with an easy and affordable way to design, print and mail postcards. I have worked with Postcard Builder on behalf of a couple of my clients. You can see a sample of an open house postcard we worked on here. Back to the Basics of Marketing by Kurt Johnson It might be time to get back … [Read more...]

Avoid Twitter Spam

Are you getting a lot of spam from Twitter? If so, then you may want to check out TrueTwit. TrueTwit is a validation service for Twitter. If you decide to use it, keep in mind that this will create an extra step for people who want to follow you. However, those who are truly interested in receiving your Tweets won't mind the validation process. It's another good way to keep the robots from getting into your inbox. … [Read more...]

KT Designs Open House Postcard

I am very pleased with how the postcards turned out for Karen Tetzloff's open house -- see below. Even more importantly, Karen loves them! We went with the a larger, 5.5" x 8.5" sized card and we're glad we did -- it turned out great. If you think postcard marketing is a low-tech, outdated method of marketing, think again. Postcard marketing is very effective. I don't know about you, but I don't get many postcards any more. And when I do, I take … [Read more...]

Free Engagement Marketing Seminar in Mankato

Have you been wanting to learn more about email marketing and what it has to offer for your business? Or, perhaps you’ve been using email marketing and would like to learn how to maximize your email marketing efforts. If so, then you need to attend this FREE Seminar!   When: Wednesday, September 21 8:00am – 12:30pm Where: Greater Mankato Growth 1961 Premier Drive, Suite 100, Mankato Cost: FREE with Registration At this seminar you will … [Read more...]

4 Simple & Effective Email Marketing Tips

Email is one of the most personal advertising methods used today. Here are four of the many ways you can improve your email marketing results. 1. Spread the Word – Get others to sign up for your mailing lists with their consent.  Spread the word about your mailing list through word of mouth.  The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are truly interested in your … [Read more...]