Testimonials: Let Your Clients Tell Your Story


Testimonials from satisfied clients lend an extra dimension of credibility to your business communications. Although most people use them only on their websites, there are a number of other creative ways to work testimonials into your marketing materials. Before I go into details, however, I’m assuming that you have a consistent, effective system for gathering testimonials in place. If not, now is the time to establish one. Here are a few tips … [Read more...]

Back to the Basics of Marketing

This month's feature article, Back to the Basics of Marketing, is by Kurt Johnson. Kurt is one of the founders of Postcard Builder, which provides small businesses with an easy and affordable way to design, print and mail postcards. I have worked with Postcard Builder on behalf of a couple of my clients. You can see a sample of an open house postcard we worked on here. Back to the Basics of Marketing by Kurt Johnson It might be time to get back … [Read more...]

KT Designs Open House Postcard

I am very pleased with how the postcards turned out for Karen Tetzloff's open house -- see below. Even more importantly, Karen loves them! We went with the a larger, 5.5" x 8.5" sized card and we're glad we did -- it turned out great. If you think postcard marketing is a low-tech, outdated method of marketing, think again. Postcard marketing is very effective. I don't know about you, but I don't get many postcards any more. And when I do, I take … [Read more...]