Testimonials: Let Your Clients Tell Your Story

Testimonial

Testimonials from satisfied clients lend an extra dimension of credibility to your business communications. Although most people use them only on their websites, there are a number of other creative ways to work testimonials into your marketing materials. Before I go into details, however, I’m assuming that you have a consistent, effective system for gathering testimonials in place. If not, now is the time to establish one. Here are a few tips … [Read more...]